Retail customers have used the mobile merchandisers for many occasions, such as displaying cakes for Valentine's Day, or for summer grilling promotions when they're used for displaying items like shish kebabs, says Clark, noting that the Manitowoc cases allow a wide range of temperature-diverse products to be displayed, including meat packages, deli/ cheese products or prepared meals.
From the vestibule to the bakery, to the produce and/or meat departments, grocery retailers can use these cases for an array of in-store promotions." The size of the cases allows them to be stationed in a variety of locations throughout the store. In seeking to help grocers take advantage of these important considerations, equipment suppliers are mobilizing their resources to help play up the convenience and flexibility aspects of their most promising solutions, including Columbus, Ga.-based Kysor/Warren's Manitowoc Foodservice division in Port Richey, Fla., which offers two of the industry's most popular mobile merchandising cases for supermarkets: the S1VC-4' or -6' and the QM1LVC-4'.Īccording to marketing manager Mechell Clark: "These cases are popular because they are eye-catching and self-contained, with generally little or no service issues.
MULTIDECK PRODUCE CASES FULL
Mobile merchandising equipment gives retailers full flexibility to display and sample hot and refrigerated foods wherever - and whenever - they like.Īs shoppers make haste to complete their trip through the grocery store, savvy retailers are increasingly using portable merchandising equipment to place an assortment of hot and refrigerated food products and promotions in their paths to increase the incidence of impulse buying and to offer the samples that lead to a higher chance of a purchase.
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